Dubai Holding Asset Management Unveils Dubai Retail as Unified Brand for Malls & Lifestyle Destinations
Dubai continues to strengthen its position as a global retail and lifestyle hub. In a significant move, Dubai Holding Asset Management has announced the launch of Dubai Retail—a unified brand bringing together 20 malls and lifestyle destinations across the emirate. This strategic rebranding aims to deliver a seamless customer experience, elevate Dubai’s retail offering, and align with the city’s long-term vision to remain a world-class destination for shopping, leisure, and tourism.
Why Dubai Holding Rebranded to Dubai Retail
The introduction of Dubai Retail is more than a name change; it represents a strategic transformation in how Dubai Holding Asset Management engages with customers, tenants, and stakeholders. The key goals behind this rebranding initiative include:
Enhanced Customer Experience – simplifying brand recognition by consolidating diverse malls and lifestyle destinations under one identity.
Stronger Retail Offering – positioning Dubai as a leader in retail innovation and lifestyle experiences.
Streamlined Operations – ensuring greater efficiency in marketing, tenant partnerships, and customer services.
Unified Identity – creating a recognizable, trusted brand that reflects Dubai’s global appeal.
Dubai Retail Portfolio: 20 Malls and Lifestyle Destinations
Under the Dubai Retail umbrella, residents and tourists will now find some of Dubai’s most popular destinations united by a single brand identity. These include:
Urban Lifestyle Hubs: Bay Avenue, Bay Square
Waterfront & Iconic Locations: Bluewaters, The Beach, The Walk at JBR
Cultural & Luxury Experiences: Souk Madinat Jumeirah, Jumeirah Emirates Towers
Community-Centric Spaces: Golden Mile Galleria, The Outlet Village
Retail & Leisure Mix: Additional malls and destinations spread across Dubai
This wide-ranging portfolio demonstrates the scale of Dubai Retail’s presence, catering to diverse audiences—from everyday community shopping to luxury lifestyle seekers and international tourists.
Strategic Benefits for Customers and Retailers
The Dubai Retail rebranding delivers value to both customers and business partners:
For Customers:
Easier brand recognition across malls and destinations
Enhanced loyalty and promotional programs
More consistent service standards across properties
For Retailers and Tenants:
Unified marketing strategies across a wider network
Stronger footfall driven by Dubai Retail’s consolidated brand presence
Greater support for businesses operating within Dubai’s competitive retail sector
Alignment with Dubai’s Economic and Tourism Goals
Dubai’s leadership has consistently emphasized the importance of retail, hospitality, and tourism as key pillars of the emirate’s economic growth. By uniting its properties under Dubai Retail, Dubai Holding Asset Management directly supports:
Dubai Economic Agenda D33, which targets doubling the size of the emirate’s economy over the next decade.
Tourism Growth Strategies, positioning Dubai as a premier shopping and lifestyle capital.
Sustainable Urban Development, ensuring retail spaces are designed for long-term community engagement and inclusivity.
This initiative reinforces Dubai’s reputation as a pioneering city that blends innovation with cultural identity to attract global visitors and investors.
Looking Ahead: Dubai Retail’s Future Vision
As Dubai evolves, Dubai Retail will continue to introduce innovative concepts, digital integration, and enhanced retail experiences. With 20 lifestyle destinations already under its wing, the unified brand is set to expand its portfolio and further elevate Dubai’s standing as a global lifestyle destination.
