Redevelopment of RTA Customer Happiness Centres in Umm Ramool and Al Barsha into Hybrid Centres
Transforming Customer Service: RTA’s New Hybrid Centres in Dubai
The Roads and Transport Authority (RTA) in Dubai has announced the redevelopment of its Customer Happiness Centres in Umm Ramool and Al Barsha into state-of-the-art hybrid centres, strengthening its role in Dubai’s ongoing digital transformation journey.
This strategic upgrade aligns with the UAE Government’s vision to provide seamless, innovative, and smart public services, while ensuring that customers continue to experience world-class service across both physical and digital channels.
What Are Hybrid Centres? Al Barsha into Hybrid Centres
Hybrid centres combine digital self-service platforms with personalized customer support, giving Dubai residents and visitors more flexibility in how they access RTA services. Customers can complete transactions through smart kiosks, online portals, or with the support of RTA representatives ensuring an efficient and tailored service experience.
This redevelopment supports Dubai’s ambition to lead in government digital transformation, while maintaining accessibility for all community members.
Umm Ramool RTA Centre: A Gateway for Transport Services
The Umm Ramool RTA Centre has long been a vital hub for Dubai’s transport users. With its redevelopment into a hybrid centre, it now offers:
Smart service kiosks for quicker transactions
Enhanced customer support facilities
Integration with Dubai public transport services for smoother customer journeys
By adopting hybrid technologies, the centre ensures residents and businesses can manage services such as vehicle licensing, driver licensing, and public transport enquiries more efficiently.
Al Barsha RTA Services Centre: Enhancing Community Access
The Umm Ramool RTA Centre has long been a vital hub for Dubai’s transport users. With its redevelopment into a hybrid centre, it now offers:
Smart service kiosks for quicker transactions
Enhanced customer support facilities
Integration with Dubai public transport services for smoother customer journeys
By adopting hybrid technologies, the centre ensures residents and businesses can manage services such as vehicle licensing, driver licensing, and public transport enquiries more efficiently.
Supporting Dubai’s Digital Government Vision
The upgrade of these centres reflects the broader UAE Vision 2071 and Dubai’s Smart City initiatives, where government services are seamlessly integrated into citizens’ daily lives. RTA’s initiative contributes to:
Sustainability by reducing reliance on paper-based services
Efficiency through digital-first solutions
Inclusivity by offering both physical and digital service options
For customers, this means faster service delivery, reduced waiting times, and greater convenience.